Goodfinity Project
Welcome to the Goodfinity Project.
This is where we explore the 'heart of giving’ on our Podcast. You will hear from donors and charities about what has shaped them on their journey to changing the world for good.
You will also get a front row seat to our Running for Good campaign as we raise funds for charities and highlight the positive impact donations have across the country.
1,082km
Distance
93.2 h
Duration
15,557m
Elevation
49,880
Calories
$2,668.73
raised for charity
Last updated Feb. 24, 2026
Episode 1
Running a Charitable organization in 2026 | featuring special guest, Trevor Moss
We talk about what charities need, and some of the recurring struggles organizations face in today's economy.
Episode 2
Running a Charitable organization in 2026 | featuring special guest, Trevor Moss
We talk about what charities need, and some of the recurring struggles organizations face in today's economy.
Episode 3
Running a Charitable organization in 2026 | featuring special guest, Trevor Moss
We talk about what charities need, and some of the recurring struggles organizations face in today's economy.
Goodfinity Project Podcast
About
Brandon Farr is an entrepreneur with a love for the outdoors. From sailing the north Atlantic to traversing international mountainscapes, Brandon has been exploring a curiosity of possibilities both in his business and personal life, and has positioned his business activities to champion good in his community.
Beyond building his thriving B Corp certified construction company Level Up Strategies (one of only a few B Corp certified construction companies in the world) Brandon has turned his attention towards amplifying the important role that charities play in our community.
Goodfinity was created from a vision of fostering vibrant relationships between charities and their donors. The Goodfinity Project serves as a guide for anyone who wants to understand the compelling forces that drive philanthropy, and shares updates on Brandon’s journey as he dives deeper into the intersecting harmony of business and community.
Running for Good Campaign
Race: August 28th to September 3rd 2026
Currently Training!
Our project mission
Some of the most creative and resourceful business leaders in the country are in the charitable space. Their work is vital, yet their story is often untold.
Charities don’t shrink back even when there are challenging circumstances all around them.
As Brandon gets ready to run the Trans Alp Run in September 2026 - a 250km run through the mountains with 15,000 meters of elevation gain…
There are so many parallels to running up mountains and traversing complex terrain that it felt like an appropriate metaphor to convey what is happening on the front lines in our communities across the country. These powerful stories deserve attention.
We have committed to donate real dollars for each km run/biked/skied/swam etc during training - as well as on race week. These funds will be given out to charity to fuel their mission, and we will also tell their story to our audience to raise awareness of the great things that happen when donors give their time and money.
Milestones
Progress to date
1,082km
Distance
93.2 h
Duration
15,557m
Elevation
49,880
Calories
$2,668.73
raised for charity
Our Partners
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